| Modulekode | GIE 817 |
| Kwalifikasie | Nagraads |
| Fakulteit | Gordon Institute of Business Science |
| Module-inhoud | *Hierdie inligting is slegs in Engels beskikbaar. In this course students will build on the skills and insights developed in the Marketing 1: marketing practices and technology course in the development of a comprehensive marketing plan. The marketing plan is an important part of the final business plan and as such students are provided with the opportunity and the tools to practically apply marketing principles and practices in the development of a marketing plan for their business idea. In preparing to do this the students will review and evaluate the marketing plan of other startup businesses and learn from the success and failure of other entrepreneurs. In developing their marketing plan students will be required to be rigorous in their assessment of the market and they will need to be innovative and creative in coming up with means and methods of reaching, developing and growing a market for their new product or service. |
| Modulekrediete | 12.00 |
| Programme |
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| Voorvereistes | Geen voorvereistes. |
| Kontaktyd | 28 kontakure per 3 weke siklus |
| Onderrigtaal | Module word in Engels aangebied |
| Akademiese organisasie | Gordon Institute of Bus Sci |
| Aanbiedingstydperk | Semester 2 |
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